Friday, February 23, 2007

Cure/Heal Blog Ideas




We live in a very binary society. We have the tendency to categorize people. They are either black or white, young or old, sick or well. When people get cancer they are treated differently. No one wants to be smothered with pity and made to feel like they aren't normal. I have never had cancer or known anyone with cancer, but even when I am just sick with the flu all I can think about is being normal again. I wonder why it is happening to me when all my family and friends are running around feeling fine.

No one likes to be different. When we think someone is ill we tend to coddle them and pity them. A boss might tell his or her employee, who made a recovery from cancer, to take more time off or stay at home. That is the kind of discrimination that survivors do not like to deal with. Even though people have good intentions, they don't realize how to interact with someone who has had cancer and the Heal blog can be a helpful tool not only for cancer survivors, but also a tool for people who know a cancer survivor and want to better understand what they are going through.

The Heal blog should include a sidebar with a variety of topics. The topics can range from informative things for survivors such as how to manage relationships with family and friends after surviving cancer and the side effects, pains, and issues of heart and mind that they will have to deal with. Most importantly, since only cancer survivors truly know and understand the experience of having such a life changing illness, there needs to be an area that says something like, "What are we missing? Tell us what you want on the site." The blog might be considered a place for cancer survivors to vent and express their frustrations so there should be a sidebar topic that says something like, "What people who don't have or haven't had cancer need to know or understand."

I think the Heal blog will be a very important tool for cancer survivors especially when they accompany it with the magazine. Survivors will be able to get the information they need from professionals and then share their experiences and opinions with other survivors. The key is that these people are survivors and they want to live their lives. The blog should reflect that even in the aesthetics. Most of the blogs and websites I saw conjured up images of death and heaven with their sunset backgrounds and open fields of flowers.

Websites that I found helpful:
www.breakawayfromcancer.com
www.canceradvocacy.org
www.thewellnesscommunity.org
www.cancersurvivors.org

Friday, February 16, 2007

Obama's "Dirty Little Secret?"

Recently, the news media has been buzzing over what they are calling Barack Obama's "dirty little secret" or "dirty little vice." Obama admits that he has been a long time smoker and that he is trying to quit as he runs for the presidency.

When I first heard the news that Obama was a smoker, I thought that his image was going to be destroyed. Some reporters are saying that Obama's habit shows "character flaw, weakness, and lack of willpower."

However, the fact that Obama smokes might not be the "image suicide" I initially thought it would be. Obama has been genuine and truthful about the subject. I think the most important part of that is the truthfulness. This subject has the potential to be very damaging if it isn't handled the right way. Putting your flaws out in the open, rather than letting people dig them up on their own, gives you the advantage. By being up front with his habit, Obama comes across as a normal guy who is more authentic than the stuffy, fake politicians that swarm D.C. This is the angle that George W. Bush capitalized on, and like him or not, he got elected twice.

The following is a link to a CNN video segment about Obama's smoking habit:
http://www.cnn.com/video/player/player.html?url=/video/moos/2007/02/14/moos.smoking.obama.cnn&wm=10

Here is a link to the video of Obama and his wife on 60 Minutes:
http://www.cbsnews.com/sections/i_video/main500251.shtml?id=2459484n

Friday, February 9, 2007

8 Quick Tips for Dealing with the Media

Being a PR professional means dealing with the media on a daily basis. However, PR professionals and media professionals have a notoriously rocky relationship. As a PR professional, the goal is to get your client in print and on the air, but if you rub the media the wrong way you will have a difficult time getting anything. Listed below are some tips for PR professionals to deal with the media:

1. Care and feeding. Let the media know that you are helping them out and trying to make their job easier.
2. Be genuine. It makes it easy to deal with each other.
3. Quickly get to the point. Know the proper way to pitch a story; don't waste their time, have your message down to a quick short speech
4. Create a media list. This way you pitch your story to the right person and don't waste someone else's time.
5. Newsworthy. Know what is news and what is not news
6. Exclusive stories. You will be favored if you give a journalist several exclusive stories and they look good because of it.
7. Credibility. Build meaningful relationships and friendships by spending time with media professionals in their envioronment (i.e. Press clubs).
8. Put yourself in their shoes. Know that they are up against strict deadlines. Speed is a factor in their job and it is good to offer them hard news and soft news stories.

These are just a few of the tips that I found useful. For a more in depth look at PR tips look at these websites:
http://www.gdrc.org/ngo/media/index.html
http://www.causecommunications.com/diy/getnewscoverage.html
http://www.staashpress.com/article21.html
http://indiapr.blogspot.com/2007/01/15-media-relations-tips-by-pr.html

Friday, February 2, 2007

Blogging As A Tool For PR

As technology advances, PR professionals are discovering the importance of various social media, such as blogs and podcasts. PR professionals are using blogs as a tool to communicate and share ideas with many different people. Listed below are just some of the ways in which PR professionals are using blogs as a tool:

To network with other agencies

All of these PR blogs have links to other PR blogs. PR professionals are sharing their thoughts and opinions with other professionals at other agencies. They use their blogs to discuss trends, new technologies and problems within the industry. Blogging makes interaction between PR professionals quick and easy.

To advertise and showcase their own agency

Some PR professionals are using blogs to promote their own agencies. Small agencies that are not very well known are gaining popularity through the innovations in their blogs. An example of this is the Media Orchard blog created by Scott Baradell with the Idea Grove agency. http://www.ideagrove.com/blog/index.html

Also, The Canadian Council of Public Relations Firms has created a blog to join in the trend and prove that Canada also has a stake in the thriving PR industry. www.ccprf.ca/

To track trends

PR professionals are using blogs to keep track of the trends and buzz that change by the second. Blogs allow professionals to stay up-to-date on everything. Someone in the world is already putting an announcement on their blog before the rest of us even know about it.
http://prmachine.blogspot.com/
http://www.pr-squared.com/

To criticize, educate and advance the PR industry

Some PR blogs are being used to criticize and educate other professionals about PR tactics. One of the most popular blogs that uses this tool is The Bad Pitch Blog. Another example of this type of blog is Marketing Monster. These blogs allow PR professionals to share their opinions about what is working, what is annoying and what needs to change in PR.
http://badpitch.blogspot.com/index.html
http://constituencycommunication.blogspot.com/index.html

To show the expertise of large agencies

Large agencies, such as Edelman and Burson-Marsteller, are also creating their own blogs. These agencies are utilizing blogs to showcase their talents and expertise to potential clients and other PR agencies.
http://www.edelman.com/speak_up/blog/
http://blog.e-fluentials.com/