Wednesday, April 11, 2007

Look-Look Trend Challenge


As a college student that is about to graduate and enter the work force, I have to admit that the idea of just wanting to have my own business has crossed my mind. I guess I am impatient and want some sort of immediate success instead of having to pay my dues somewhere. Also, it seems to be a way to relieve the pressure of trying to impress someone else and find a job that several other people are also competing for. Young entrepreneurs are popping up everywhere and the Southern Methodist University campus is a good place to spot them.

Our advanced communication skills class was asked by Look-Look, an L.A. based research agency, to research the trend of new entrepreneurs ages 19-35. SMU is a small, private university of about 11,000 students situated in the wealthy Park Cities area of Dallas. At SMU, entrepreneurship is even encouraged with a graduate enrepreneur program through the Cox School of Business.

How and where have you seen New Entrepreneurs in your world?

I have met several other students that do what they can to make an extra buck without taking the traditional routes. Some students persue ventures in the retail, real estate, auto, fashion and technology industries. I have one friend that has a license to be a car dealer and he buys cars from the auto auctions and sells them to friends or other students to make a profit.

The following article gives an example of one student, David Hanson, that has started his own custom software business. There are also links to several SMU alumni that are also successful young entrepreneurs.
http://www.smu.edu/newsinfo/stories/entrepreneurs-29march2007.asp

After having worked for an art consulting firm, young SMU graduate, Caroline Pickton, has opened her own art gallery in the Snider Plaza shopping area. The following is a link about her story. http://media.www.smudailycampus.com/media/storage/paper949/news/2006/03/02/Entertainment/Smu-Alumnus.Opens.Art.Gallery.In.Snider.Plaza-2277107.shtml

Do you see a shift to a certain type of attitude toward work?

There does seem to be a shift in the attitudes of young people concerning their work, careers, and happiness. Today's young people possess a stronger desire for instant success and instant gratification. The young entrepreneur is independent, creative, an innovator, a risk-taker and someone that feels a strong need for achievement.

How do you think this will change business in the future, if at all?

I do not think this will change business in the future. There have always been entrepreneurs in our world and our economy.

2 comments:

Anonymous said...

You write very well.

Unknown said...

There does seem to be a shift in the attitudes of young people concerning their work, careers, and happiness. Today's young people possess a stronger desire for instant success and instant gratification.


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