Being a PR professional means dealing with the media on a daily basis. However, PR professionals and media professionals have a notoriously rocky relationship. As a PR professional, the goal is to get your client in print and on the air, but if you rub the media the wrong way you will have a difficult time getting anything. Listed below are some tips for PR professionals to deal with the media:
1. Care and feeding. Let the media know that you are helping them out and trying to make their job easier.
2. Be genuine. It makes it easy to deal with each other.
3. Quickly get to the point. Know the proper way to pitch a story; don't waste their time, have your message down to a quick short speech
4. Create a media list. This way you pitch your story to the right person and don't waste someone else's time.
5. Newsworthy. Know what is news and what is not news
6. Exclusive stories. You will be favored if you give a journalist several exclusive stories and they look good because of it.
7. Credibility. Build meaningful relationships and friendships by spending time with media professionals in their envioronment (i.e. Press clubs).
8. Put yourself in their shoes. Know that they are up against strict deadlines. Speed is a factor in their job and it is good to offer them hard news and soft news stories.
These are just a few of the tips that I found useful. For a more in depth look at PR tips look at these websites:
http://www.gdrc.org/ngo/media/index.html
http://www.causecommunications.com/diy/getnewscoverage.html
http://www.staashpress.com/article21.html
http://indiapr.blogspot.com/2007/01/15-media-relations-tips-by-pr.html
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1 comment:
Debra,
Good tips, but these are pretty obvious ones. Try to get a little edgy--delve deeper. Show that you're digging to learn from the experts out there who are giving candid, relevant pointers.
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