As technology advances, PR professionals are discovering the importance of various social media, such as blogs and podcasts. PR professionals are using blogs as a tool to communicate and share ideas with many different people. Listed below are just some of the ways in which PR professionals are using blogs as a tool:
To network with other agencies
All of these PR blogs have links to other PR blogs. PR professionals are sharing their thoughts and opinions with other professionals at other agencies. They use their blogs to discuss trends, new technologies and problems within the industry. Blogging makes interaction between PR professionals quick and easy.
To advertise and showcase their own agency
Some PR professionals are using blogs to promote their own agencies. Small agencies that are not very well known are gaining popularity through the innovations in their blogs. An example of this is the Media Orchard blog created by Scott Baradell with the Idea Grove agency. http://www.ideagrove.com/blog/index.html
Also, The Canadian Council of Public Relations Firms has created a blog to join in the trend and prove that Canada also has a stake in the thriving PR industry. www.ccprf.ca/
To track trends
PR professionals are using blogs to keep track of the trends and buzz that change by the second. Blogs allow professionals to stay up-to-date on everything. Someone in the world is already putting an announcement on their blog before the rest of us even know about it.
http://prmachine.blogspot.com/
http://www.pr-squared.com/
To criticize, educate and advance the PR industry
Some PR blogs are being used to criticize and educate other professionals about PR tactics. One of the most popular blogs that uses this tool is The Bad Pitch Blog. Another example of this type of blog is Marketing Monster. These blogs allow PR professionals to share their opinions about what is working, what is annoying and what needs to change in PR.
http://badpitch.blogspot.com/index.html
http://constituencycommunication.blogspot.com/index.html
To show the expertise of large agencies
Large agencies, such as Edelman and Burson-Marsteller, are also creating their own blogs. These agencies are utilizing blogs to showcase their talents and expertise to potential clients and other PR agencies.
http://www.edelman.com/speak_up/blog/
http://blog.e-fluentials.com/
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3 comments:
Hey there! I thought your piece on how blogging is a good tool for corporations was great! It was interesting to see all the information you had on how blogging helps businesses see what their competitors are doing. I didn't get that much information in my research, Great job!
I really liked how you broke this up by the differnt way PR companies use blogging. It made it really easy to follow. Great job!
Several good points in your posting. I like the way you break up your ideas. Makes it easy to browse through. Good job providing links to allow readers to check out some of your observations. A bit wordy, but overall well done.
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